News

Our adorable tinies have a secret power - an unimaginable skill of slipping out of their socks no matter how perfect they seem to fit. Mums and dads everywhere share tales of lost socks during the coziest strolls and softest sleeps. But worry not, for we have knitted a solution crafted with love, comfort, and a pinch of magic! Introducing our...

‘Fast Fashion’—a term we often stitch to the alluring, inexpensive, and rapidly-produced clothing that fills our wardrobes and empties our pockets. It’s about instant gratification, getting the latest styles hot off the catwalk into stores in the blink of an eye.   But have we ever paused to ponder what lurks beneath the seams of this rapid cycle? And is...

Simply put, GOTS (Global Organic Textile Standard) Organic Cotton is like the VIP of cotton. It's grown without any yucky chemicals, uses way less water, and provides a safer environment for the farmers who help bring our cotton goodies to life. It’s cotton that cares - for people, animals, and our planet! Why GOTS Organic Cotton Matters 🌿 Less is...

Imagine your favourite animal. Now, imagine there were only a hundred, or even just TEN of them left in the whole wide world. That’s what “critically endangered” means. These animals are super close to disappearing from our planet forever.  And that's a big deal because every animal has a special job in making the Earth a wonderful, healthy place for...

Native to the Indonesian island of Sumatra, the Sumatran elephant was officially upgraded from endangered to critically endangered by IUCN in 2011 after their population decreased by a staggering 80% over a period of just 75 years.

Did you know that there are over 16,000 species in the world that are currently threatened by extinction? This World Endangered Species Day, we’re taking a moment to think about some of the world’s most endangered animals and how we’re helping WWF protect them…

This year's Earth Month theme is "Invest in our Planet" and we've rounded up our favourite sustainable brands to help you do exactly that...

What is World Whale Day? 20th February is a very special date in our diaries. Why? Because it’s World Whale Day, a whole day dedicated to one of our favourite ocean animals.  Observed every year on the third Sunday in February, World Whale Day was first celebrated in 1980 and was established by Greg Kauffman from the Pacific Whale Foundation,...

We love tigers and think it’s pretty cool that 2022 is a tiger year. What better opportunity to celebrate these gorgeous big cats and educate ourselves on how to protect them?

We have even bigger plans for 2022 but for now we’re reflecting on our favourite moments from 2021…

Our new baby socks have landed and this time they’ll be helping four endangered ocean animals - the orca, the Kemp’s Ridley sea turtle, the sea otter, and the Singapore freshwater crab. Want to get better acquainted with them? Dive in…

They’ve already saved more than 2, 222, 000 acres of forest and we’re going to help them save even more... 

An annual event that celebrates our beautiful earth and raises awareness of how we can better protect it, Earth Day is the most important date in any environmentalist’s diary.

An exclusive interview with Emmie Edwards, an artist and fellow orangutan-lover!

Let me introduce myself. My name is Isla and I’m addicted to the outdoors...

Get the scoop on WaterBear, a new streaming platform that’s been dubbed the “Netflix for nature documentaries”.

Did you know that snow leopards are the only big cats who can’t roar? If that wasn’t adorable enough, they also wrap themselves up in their furry tails to protect themselves from the cold.

We’ve made 300 beautiful sweatshirts to represent the 300 Cross River Gorillas left in the world, giving 300 people the chance to join the fight for this species.