At Critically Endangered Socks we recognise that the health of an ecosystem is maintained by its plants and animals and the loss of one species often triggers the loss of others. Which is why it is our mission to make sure the world’s most critically endangered animals are flourishing in the wild. Protecting these animals is a big task, but one we’ve committed to achieving by working with our charity partners. We’ve hand picked charities that are working on the frontline with governments, communities and the animals themselves to help protect them for generations to come. 



WWF is the world’s leading independent conservation organisation. Their mission is to create a world where people and wildlife can thrive together.

To achieve their mission, they are finding ways to help transform the future for the world’s wildlife, rivers, forests and seas; pushing for a reduction in carbon emissions that will avoid catastrophic climate change; and pressing for measures to help people live sustainably, within the means of our one planet.

They are acting now to make this happen.
We donate 10% of each sale to the World Wildlife Fund (WWF).


world land trust

World Land Trust (WLT) is an international conservation charity that protects the world’s most biologically significant and threatened habitats acre by acre.

Through a network of partner organisations around the world, WLT funds the creation of reserves and provides permanent protection for habitats and wildlife. Partnerships are developed with established and highly respected local organisations who engage support and commitment among the local community.

As of 28th April 2021, we help the WLT protect 20 metres squared of rainforest with each purchase.