What is fast fashion?
October 10 2023 – Dom Desmond
‘Fast Fashion’—a term we often stitch to the alluring, inexpensive, and rapidly-produced clothing that fills our wardrobes and empties our pockets.
It’s about instant gratification, getting the latest styles hot off the catwalk into stores in the blink of an eye.
But have we ever paused to ponder what lurks beneath the seams of this rapid cycle?
And is there an alternative?
Enter sustainable fashion—the quiet, yet resilient warrior, determined to sew a better future.
By opting for quality over quantity, choosing ethical brands, and cherishing each piece for longer, we begin to weave a narrative of mindfulness and respect towards our planet and its inhabitants.
Critically Endangered Socks stands firm on this sustainable front, extending a paw, or rather, a sock, to uplift those that the fast fashion industry has overlooked: our beautiful, endangered wildlife.
Each sock you pull onto your feet is not only a cozy and sustainable embrace, made from long wearing GOTS organic cotton; it’s a step towards safeguarding the majestic creatures that tread softly on our earth.
